✓ Green & White on Ink — signature

✓ Ink on Bone

✓ Ink on Green

✓ Symbol alone where the brand is known

✓ White wordmark on a calm, dark image

✓ Generous clear space

✓ Wordmark alone in running headers

✓ Aligned to the grid margin

✕ Don’t stretch or squash

✕ Don’t rotate

✕ Don’t use unapproved colors

✕ Don’t add effects or outlines

✕ Don’t rearrange the lockup

✕ Don’t change the spacing

✕ Don’t use Green on Bone

✕ Don’t place on busy imagery

✕ Don’t flood layouts with green

✕ Don’t use gradients on brand colors

✕ Don’t use metal tones as brand colors

✕ Don’t show direction with color alone

✕ Don’t set headlines in Bold

✕ Don’t track out or set long text in caps

✕ Don’t mix in other typefaces

✕ Don’t use proportional figures in prices